The campaign is very simple: the female sambists will post a video on their social media showing their SAMBO routine and exposing their thoughts and challenges on the sport and use
#SAMBOYourStory in the description.
The second step is to invite and call up another sambist to join the wave and share their video. With a dose of sweat and good humour, Ivana kicked off the campaign today on
FIAS Facebook page. You can watch the video here!